(BPT) - Some holiday gifts sparkle for a season. Others last a lifetime. This year, OshKosh B'gosh is making sure parents can give both with the launch of the OshKosh Reissued Collection, a nostalgic assortment that brings back the brand's most iconic pieces, reimagined for babies and toddlers (up to 5T).
The 130-year-old heritage brand, known for its World's Best Overalls, is celebrating its milestone anniversary by looking to the past to shape the future. From playgrounds to family portraits, OshKosh has defined childhood style for generations. Now, it's inviting a new generation of parents to share that same legacy, reimagined for today, and ready to unwrap this holiday season.
With archival prints, heritage silhouettes, and the return of the Josh B'gosh - OshKosh's hickory-clad bear first introduced in 1998 - these updated pieces combine nostalgic design with modern fabrics, colors, and fits to create new memories while honoring timeless ones.
Highlights of the collection include:
- The Hickory Stripe: A signature of early 20th-century workwear and OshKosh childhoods everywhere, now softer and stretchier than ever. Available in overalls, dresses, and jeans.
- The Return of Josh B'gosh: Everyone's favorite '90s bear is back and as adorable as ever, starring on plush sweatshirts and as a velvety-soft teddy bear, ready to be wrapped up and loved all over again.
- The World's Best Overalls™: Nostalgic '80s and '90s corduroy prints, including Nutcracker, teddy bear, and train motifs, reintroduced in brighter, bolder hues. A timeless favorite, refreshed for a new generation.
The timing is perfect. With nostalgia rising in favor among today's shoppers, the OshKosh Reissued Collection hits the sweet spot between cultural relevance and emotional resonance. It also connects with the holiday spirit, when families look to trade up for meaningful, heirloom-quality gifts.
The OshKosh Reissued Collection will be available at OshKosh.com and select stores while supplies last. Because when it comes to holiday gifting, some traditions are worth repeating.