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Articles from Kargo

Kargo’s CTV Business Grows 96%, via Context, Commerce, and Creative Innovations
Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including  Mondelez, Post, and American Eagle Outfitters
By Kargo · Via GlobeNewswire · March 31, 2025
Kargo Names Ed Preedy as General Manager, Europe
Experienced Industry Leader to Lead Kargo’s European Go-to-Market Efforts and Drive Global Expansion
By Kargo · Via GlobeNewswire · January 28, 2025
Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay
The collaboration aims to raise awareness and foster conversations around mental well-being 
By Kargo · Via GlobeNewswire · November 12, 2024
Kargo Welcomes Eric Hoffert as Chief Technology Officer
Visionary Technology Leader to Drive Innovation and Focus on Accelerating Kargo’s Streaming and Video Capabilities
By Kargo · Via GlobeNewswire · September 18, 2024
Diageo Executive John Kennedy Joins Kargo’s Board
A Global Brand Leader, Kennedy Will Advise Kargo as It Further Expands their European and APAC Presence
By Kargo · Via GlobeNewswire · September 12, 2024
Global Supply Chain Leader Armada Implements Kargo AI Solution to Set New Industry Standards for Inventory Management
Kargo, a leader in artificial intelligence (AI) technology for logistics, and Armada Supply Chain Solutions, LLC, a leading supply chain solutions provider, announce the successful rollout of Kargo’s computer vision solution at 240 dock doors to automate inventory management across Armada’s network of warehouse hubs. This strategic deployment underscores Armada's commitment to leveraging innovative technology to provide unparalleled service to their customers, which include many of the largest restaurant brands in North America.
By Kargo · Via Business Wire · August 29, 2024
Narrative, Kargo’s Audio-to-Video Format, Unlocks CTV For Thousands of Brands
Unique Audio-to-Video CTV ad format enables audio advertisers to reach precise audiences on CTV with high-impact advertising for better reach and performance
By Kargo · Via GlobeNewswire · August 28, 2024
Kargo Introduces the Kargo Lift: Bringing AI Capabilities to Forklifts to Enhance Automation and Visibility
Kargo, a leader in industrial artificial intelligence (AI) solutions, today announced the Kargo Lift, a new addition to the Kargo product portfolio. Purpose-built for forklifts and automated guided vehicles (AGV), the Kargo Lift extends the AI capabilities of the Kargo Towers, automating critical processes and enhancing visibility for warehouses, manufacturing facilities and distribution centers.
By Kargo · Via Business Wire · August 26, 2024
Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers
NEW YORK, July 23, 2024 (GLOBE NEWSWIRE) -- Kargo is announcing an integration with TikTok to enable Kargo Commerce customers to directly access offline sales insights in TikTok Ads Manager. The integration improves targeting and reporting for advertiser campaigns and enables true omni-channel measurement and high quality data. Advertisers will get real time, granular insights that measure the impact of their TikTok ads across their full funnel, including online and offline performance. 
By Kargo · Via GlobeNewswire · July 23, 2024
Jess King Partners With Fabrik to Launch ‘On The Record’
Fabrik Technology Will Support New Site Focused on Wellness, Parenting and Music
By Kargo · Via GlobeNewswire · June 18, 2024
Kargo Partners with Attain to Power Real-Time Sales Outcomes
Advertisers can see how campaigns perform against sales metrics to optimize performance
By Kargo · Via GlobeNewswire · June 13, 2024
Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews
Kargo Helps Brand Partner Discover Diversify Media Spend While Supporting Diverse Media Owners
By Kargo · Via GlobeNewswire · December 13, 2023
Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media
In partnership with Jounce Media, Kargo removes all made for advertising supply, creating the industry’s most scaled 100% premium SSP
By Kargo · Via GlobeNewswire · September 18, 2023
Kargo Partners With Snap to Develop Creative Science and a Dynamically Generated Product Catalog for E-commerce and Retail Advertisers
NEW YORK, March 27, 2023 (GLOBE NEWSWIRE) -- Kargo via its Kargo Commerce division today announced that the company has signed a novel Strategic Partnership with Snap, creator of Snapchat, that will enhance formats, activation and optimization solutions for e-commerce and retail advertisers. The investment by both parties will build on existing Snap Dynamic Ads and Kargo Commerce capabilities, expanding the use of Kargo’s creative science platform and retail media tools to increase advertisers’ return on ad spend (ROAS). Creative Science is Kargo’s approach to combining dynamically personalized design with a measurement feedback loop to optimize towards creative led outcomes.
By Kargo · Via GlobeNewswire · March 27, 2023
Kargo Names Jennifer Pelino as Chief Strategy Officer
Industry Leader Joins Kargo’s Executive Team as Part of Multi-Year Growth Plan
By Kargo · Via GlobeNewswire · February 6, 2023
Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion
VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio
By Kargo · Via GlobeNewswire · February 3, 2023
Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick as Chief Financial Officer
Senior Executives Join Kargo’s Leadership Team on the Heels of Corporate Acquisitions and Expansion of its Global Footprint
By Kargo · Via GlobeNewswire · November 17, 2022
Kargo Raises $25 Million Series A to Build the Future of Supply Chain Visibility
Kargo, a supply chain visibility company, today announced a $25 million Series A led by Sozo Ventures with participation from Founders Fund, Activant, Human Capital, Strike Capital, Lineage Ventures, and Flexport. The capital will be used to expand the Kargo team and scale its software and hardware offerings. Kargo also announced that Sozo Ventures’ Managing Director Spencer Foust has joined its Board of Directors.
By Kargo · Via Business Wire · March 23, 2022