Qudian Inc. American Depositary Shares (QD)

Competitors to Qudian Inc. American Depositary Shares (QD)

Lufax Holding Ltd. 

Lufax is a significant competitor to Qudian Inc. in the consumer lending space, particularly focusing on providing financial services through its online platform. Both companies target similar demographics, like young Chinese consumers looking for fast, accessible loans. However, Lufax has benefitted from its backing by a major Chinese financial institution, which allows it more substantial capital and regulatory support. Therefore, Lufax is often seen as having a competitive advantage due to its established reputation and broader array of financial products, including wealth management services in addition to lending.

Ppdai (Paipaidai) Ltd.

Ppdai operates in a similar peer-to-peer lending space as Qudian, primarily focusing on connecting individual lenders and borrowers in China. Both companies leverage technology to facilitate lending processes, but Ppdai has historically focused more on building a strong community of lenders, which allows it to minimize risk through diversified funding sources. While Qudian leans more towards direct consumer lending, Ppdai's growth and diversified service offerings give it an edge in attracting a broader user base, giving it a slight competitive advantage.

Weidai Ltd.

Weidai primarily competes with Qudian by providing online financial services, particularly targeted toward individual and small business loans. The companies share similarities in their digital platforms designed for quick loan approvals but differ in their underwriting processes and risk management. Qudian's established user base and marketing strategies might provide an advantage; however, Weidai has been adapting quickly by incorporating data analytics and AI to streamline its lending processes, potentially narrowing the competitive gap.

Xiaotiao Fast Loan (Zhongjin),

Xiaotiao Fast Loan is a newer entrant in the consumer finance market, operating similarly to Qudian by offering small loans to consumers quickly and with minimal requirements. While Qudian has a well-established brand and user trust, Xiaotiao strives to attract younger consumers through innovative marketing strategies and mobile-first technology. However, Xiaotiao lacks the same level of experience and customer base that Qudian possesses, which indicates that Qudian currently holds a competitive advantage in trust and market penetration.